"Why Turn Me into a City Dweller?" Unveiling Public and Hidden Transcripts in Hygiene Promotion within an Impoverished Migrant Community.

Inadequate hygiene is a key driver of adverse health outcomes among impoverished populations. In many underdeveloped countries, hygiene-focused health promotion programs are often integrated into broader poverty alleviation initiatives. Drawing on a critical health communication approach and Scott's...

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Publicado en:Health Communication Vol. 41; no. 7; pp. 1270 - 1282
Autores principales: Zou, Wenxue, Wu, Xinyun, Yan, Yan
Formato: research tables/charts Journal Article
Publicado: Taylor & Francis Ltd Jun2026
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Jun2026
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      pub: Taylor & Francis Ltd
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        atl: "Why Turn Me into a City Dweller?" Unveiling Public and Hidden Transcripts in Hygiene Promotion within an Impoverished Migrant Community.
      aug:
        au:
          Zou, Wenxue
          Wu, Xinyun
          Yan, Yan
        affil: School of Journalism & Communication, Tsinghua University
      sug:
        subj:
          Hygiene Education
          Poverty
          Migrants Psychosocial Factors
          Health Promotion Methods
          Communication Methods
          Health Education Methods
          Socioeconomic Factors
          Human
          Funding Source
          China
          Male
          Female
          Adolescence
          Adult
          Middle Age
          Aged
          Semi-Structured Interview
          Audiorecording
          Snowball Sample
          Thematic Analysis
          Analytic Research
          Conceptual Framework
          Sanitation Education
          Social Control
          Cultural Diversity
          Social Welfare
          Reflection
          Social Determinants of Health
          Health Policy
          Health Literacy
          Attitude to Health
          Health Behavior
          Politics
          Behavioral Changes
          Adolescent: 13-18 years
          Adult: 19-44 years
          Middle Aged: 45-64 years
          Aged: 65+ years
          Male
          Female
      ab: Inadequate hygiene is a key driver of adverse health outcomes among impoverished populations. In many underdeveloped countries, hygiene-focused health promotion programs are often integrated into broader poverty alleviation initiatives. Drawing on a critical health communication approach and Scott's framework of public and hidden transcripts, this study investigates hygiene promotion campaigns targeting rural migrants in China, led by poverty alleviation officials. Semi-structured interviews with 42 participants, including both officials and migrants, reveal divergent narratives surrounding these efforts. In the public transcript co-constructed by officials and the public, hygiene promotion is portrayed as a governmental endeavor aimed at benefiting the populace, garnering gratitude and support from impoverished migrants. This contrasts sharply with the hidden transcripts of both parties. Officials perceive hygiene promotion as a potent instrument capable of revolutionizing the perceived ignorant, backward, and disorderly agricultural lifestyle of migrants, thereby catalyzing a profound societal metamorphosis toward modernization. Nevertheless, migrants emphasize the autonomous and thoughtful nature of their hygienic choices. These findings uncover the modernization agenda underlying hygiene-based poverty alleviation, shedding light on the intricate dynamics of domination and resistance while critiquing how the imposed Western-centric framework marginalizes impoverished populations by undermining their cultural and social identities.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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