This is their #RomanEmpire: Toxic Masculinity, Far-Right Propaganda and Social Media Trends Under the Lens of Classical Reception Studies.

During the last few years, classicists and ancient historians have started to analyse critically far-right's digital receptions of the classical past. The appropriations of ancient Greece and Roman history to promote patriarchal and white supremacist ideology are not new at all, but the digital sphe...

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Publicado en:International Journal of the Classical Tradition Vol. 33; no. 2; pp. 214 - 235
Autor principal: Aguado-Cantabrana, Oskar
Formato: Artículo
Publicado: Springer Nature Jun2026
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: This is their #RomanEmpire: Toxic Masculinity, Far-Right Propaganda and Social Media Trends Under the Lens of Classical Reception Studies.
      aug:
        au: Aguado-Cantabrana, Oskar
        affil: https://ror.org/000xsnr85 Department of Classical Studies, University of the Basque Country, Vitoria-Gasteiz, Álava-Araba, Spain
      su:
        Masculinity
        Social media
        Roman history
        Historians
        Rome
      sug:
        subj:
          Rome
          Masculinity
          Social media
          Roman history
          Historians
      keyword:
        Ancient Rome
        classical receptions
        Communication and Culture Cultural Studies
        far-right
        History and Archaeology Historical Studies Language
        masculinity
        Roman Empire
        social media
        viral trends
      ab: During the last few years, classicists and ancient historians have started to analyse critically far-right's digital receptions of the classical past. The appropriations of ancient Greece and Roman history to promote patriarchal and white supremacist ideology are not new at all, but the digital sphere have created new ways of codification of such classical receptions. Following Trump's second victory—preceded by the global rise of the far right and the increasing influence of social networks on the sociopolitical landscape—the receptions of the Greco-Roman past in the digital sphere warrant even greater attention. In this paper, I will undertake the analysis a social media viral trend from September 2023 about 'how often men think about the Roman Empire'. Although the trend cannot be directly explained as a far-right propaganda campaign, it was certainly linked to conservative views of Antiquity, and it encapsulates key hegemonic ideas about the Roman past that circulate within the collective imagination. I will address the link between this trend and far-right political appropriations of ancient Rome, analysing various examples of memes, reels and images and videos created with AI, to show how these digital creations are conditioning, negatively, an increasing number of users' 'horizons of expectation' about the Roman past.
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    language: English
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