| Sumario: | The article focuses on the complex and evolving role of trust in the development of future technologies, such as driverless cars and artificial intelligence. It highlights how trust is increasingly viewed by industry professionals as a measurable and marketable commodity essential for technology adoption, yet remains difficult to define consistently across disciplines. The discussion includes diverse perspectives from human-computer interaction, ethics, law, and mobility services, emphasizing the contingent and contextual nature of trust rather than clear definitions or practical ethnographic insights. The article concludes that while trust is recognized as a critical and growing challenge in technology development, it remains elusive and difficult to pin down, underscoring the need for further scholarly attention.
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