Examining fear appeals and information seeking in tuberculosis health education campaigns: an experimental test of the extended parallel processing model with perceived barriers as a moderator.
Tuberculosis (TB) health education campaigns often struggle to motivate at-risk populations by employing one-size-fits-all fear appeals without considering how structural barriers shape audiences' ability to respond. Drawing on the Extended Parallel Processing Model (EPPM), this study tested how var...
| Publicado en: | Health Education Research Vol. 41; no. 3; pp. 1 - 13 |
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| Autores principales: | , , |
| Formato: | research tables/charts randomized controlled trial Journal Article |
| Publicado: |
Oxford University Press / USA
Jun2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=194516631&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 194516631 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 02681153 FA0 jtl: Health Education Research issn: 02681153 maglogo: N pubinfo: dt: Jun2026 vid: 41 iid: 3 pid: 622 pub: Oxford University Press / USA artinfo: ui: 194516631 194516631 194516631 10.1093/her/cyag017 194516631 ppf: 1 ppct: 12 formats: tig: atl: Examining fear appeals and information seeking in tuberculosis health education campaigns: an experimental test of the extended parallel processing model with perceived barriers as a moderator. aug: au: Fu, Lunrui Han, Huaizhi Chen, Liang affil: School of Journalism and Communication, Tsinghua University, Shuangqing Road 30, Haidian District, Beijing 100084, China sug: subj: Tuberculosis Prevention and Control Fear Evaluation Information Seeking Behavior Evaluation Health Education Health Promotion Human Male Female China Experimental Studies Randomized Controlled Trials Random Assignment Chinese Persons Models, Psychological Risk Taking Behavior Attitude to Risk Chi Square Test T-Tests Analysis of Variance Post Hoc Analysis Data Analysis Software Descriptive Statistics Scales Funding Source Male Female ab: Tuberculosis (TB) health education campaigns often struggle to motivate at-risk populations by employing one-size-fits-all fear appeals without considering how structural barriers shape audiences' ability to respond. Drawing on the Extended Parallel Processing Model (EPPM), this study tested how varying levels of threat and efficacy in TB messages influence information-seeking intentions, with perceived barriers as a moderator. In a 2 (threat: low versus high) × 2 (efficacy: low versus high) between-subject experiment with 225 Chinese participants, results revealed that high-threat messages increased participants' TB information-seeking intentions compared with low-threat messages. In addition, low-barrier individuals responded best to high-threat, high-efficacy messages; moderate-barrier individuals were motivated by high-threat messages even with low efficacy messages. These findings demonstrate that accounting for structural barriers extends the EPPM framework and provide health educators with a practical framework for audience segmentation and message tailoring. pubtype: Academic Journal doctype: research tables/charts randomized controlled trial Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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