FROM AFFECTIVE PLACEMAKING TO FANDOM ACTIVISM: A Reinterpretation Of Contents Tourism in the Context Of K-Drama Fandom.

This study reconceptualizes contents tourism not as simple consumption or sightseeing but as a cyclical structure of affective practices--an "affective practice loop"--comprising emotional invocation, spatial performativity, and digital narrativization. This analytical framework explains how fans re...

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Publicado en:Kritika Kultura no. 49; pp. 311 - 338
Autores principales: Jo, Hanki, Choi, Areum
Formato: Artículo
Publicado: Kritika Kultura Mar2026
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: FROM AFFECTIVE PLACEMAKING TO FANDOM ACTIVISM: A Reinterpretation Of Contents Tourism in the Context Of K-Drama Fandom.
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        au:
          Jo, Hanki
          Choi, Areum
        affil: Kyung Hee University
      su:
        Activism
        Tourism
        Narratives
      sug:
        subj:
          Activism
          Tourism
          Narratives
      keyword:
        contents tourism
        digital narrativization
        fandom activism
        K-drama fandom
        Lovely Runner
      ab: This study reconceptualizes contents tourism not as simple consumption or sightseeing but as a cyclical structure of affective practices--an "affective practice loop"--comprising emotional invocation, spatial performativity, and digital narrativization. This analytical framework explains how fans respond affectively to media narratives, project emotions performatively onto places, and digitally narrativize these experiences, thereby co-constructing personal identity and cultural space. Using the 2024 Korean drama Lovely Runner as a case study, this study shows how this loop is enacted through field-level fan engagement in contents tourism. It further reinterprets fandom practices along this sequence, not as mere media consumption but as fandom activism reconfigured through affective expansion. Finally, the study theorizes the interrelated dynamics among these three dimensions, which remain underexamined in existing contents tourism scholarship.
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    language: English
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