HOW DOES FANDOM CONTRIBUTE TO CONTENT IP VALUE FORMATION?: Proposal for Fandom Asset Model.

Despite the escalating importance of intellectual property (IP) in the entertainment industry, perspectives for assessing its holistic value beyond the conventional legal framework have been insufficiently discussed. This study posits fandom as a core source in the formation of value for content-bas...

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Bibliographic Details

Published in:	Kritika Kultura no. 49; pp. 288 - 311
Main Authors:	Lee, Sungmin, Kim, Kyuchan
Format:	Article
Published:	Kritika Kultura Mar2026
Subjects:	Intellectual property Cultural industries
Online Access:	View this record in EBSCOhost