HOW DOES FANDOM CONTRIBUTE TO CONTENT IP VALUE FORMATION?: Proposal for Fandom Asset Model.
Despite the escalating importance of intellectual property (IP) in the entertainment industry, perspectives for assessing its holistic value beyond the conventional legal framework have been insufficiently discussed. This study posits fandom as a core source in the formation of value for content-bas...
| Publicado en: | Kritika Kultura no. 49; pp. 288 - 311 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Kritika Kultura
Mar2026
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |