Recruitment and Retention of Rural-Dwelling Young Adults into a Digital Healthy Eating Intervention: Lessons Learned from a Randomized Controlled Trial of the Veg4Me Study.

Background/objectives: The study aimed to identify the key methodological challenges and solutions related to recruitment and retention of rural-dwelling young adults into a randomized controlled trial that tests the feasibility of a digital healthy eating intervention (Veg4Me). Methods: Digital reg...

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Publicado en:Nutrients Vol. 18; no. 11; pp. 1646 - 1660
Autores principales: Livingstone, Katherine M., Partridge, Stephanie R., Rawstorn, Jonathan C., Dullaghan, Kathleen M., Zhang, Yuxin, Godrich, Stephanie L., McNaughton, Sarah A., Hendrie, Gilly A., Blekkenhorst, Lauren C., Maddison, Ralph, Mathers, John C., Alston, Laura
Formato: research tables/charts Journal Article
Publicado: MDPI Jun2026
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Recruitment and Retention of Rural-Dwelling Young Adults into a Digital Healthy Eating Intervention: Lessons Learned from a Randomized Controlled Trial of the Veg4Me Study.
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        au:
          Livingstone, Katherine M.
          Partridge, Stephanie R.
          Rawstorn, Jonathan C.
          Dullaghan, Kathleen M.
          Zhang, Yuxin
          Godrich, Stephanie L.
          McNaughton, Sarah A.
          Hendrie, Gilly A.
          Blekkenhorst, Lauren C.
          Maddison, Ralph
          Mathers, John C.
          Alston, Laura
        affil: Institute for Physical Activity and Nutrition (IPAN), School of Exercise and Nutrition Sciences, Deakin University, Geelong, VIC 3220, Australia
      sug:
        subj:
          Randomized Controlled Trials
          Research Methodology
          Research Subject Recruitment
          Research Subject Retention
          Rural Population In Adolescence
          Rural Population In Adulthood
          Internet-Based Intervention
          Health Behavior
          Eating Behavior
          Human
          Victoria
          Funding Source
          Adolescence
          Adult
          Descriptive Statistics
          After Care
          Data Analysis Software
          Male
          Female
          Adolescent: 13-18 years
          Adult: 19-44 years
          Male
          Female
      ab: Background/objectives: The study aimed to identify the key methodological challenges and solutions related to recruitment and retention of rural-dwelling young adults into a randomized controlled trial that tests the feasibility of a digital healthy eating intervention (Veg4Me). Methods: Digital registration for a 12-week study was set up as a one-step process without researcher involvement. Participant registrations and recruitment rates were monitored daily using predetermined online preventative measures to identify fraudulent responses and to amend the digital registration process where necessary. Retention rates were monitored daily to identify any necessary amendments to the follow-up protocol. Results: During data collection, n = 279 fraudulent responses were identified from n = 536 total responses (52%). One month into recruitment, amendments were made to the registration process to reduce fraudulent responses. To address bot attacks, Qualtrics passwords and a two-factor authentication process were added to the Veg4Me landing page. Targeted recruitment strategies, such as unpaid social media posts, corresponded to peaks in recruitment. In the final recruitment month, a question was embedded within follow-up correspondence to encourage completion of the post-intervention survey. This resulted in an additional n = 8 (7%) participants completing the intervention. Conclusions: Empirical observations made in this study suggest that digital recruitment protocols without direct researcher involvement should consider multiple in-built strategies for identifying and preventing fraudulent responses. This includes a two-factor authentication process and minimizing the over-promotion of financial incentives in recruitment strategies. Recruitment strategies should consider the use of social media posts in local community groups, while the use of reminders and notifications could support retention.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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