Queen of the New Age: How Booksellers, Publishers, and Journalists Used Shirley MacLaine to Rebrand the Occult.
Although scholars and practitioners alike have largely abandoned the label New Age , understanding the way the term gained popularity illuminates the way booksellers and publishers have defined and directed public discourse on religion. Shirley MacLaine's Out on a Limb television series generated a...
| Publicado en: | Journal of the American Academy of Religion Vol. 94; no. 2; pp. 319 - 339 |
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| Formato: | Artículo |
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Oxford University Press / USA
Jun2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=194612716&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 194612716 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00027189 AAR jtl: Journal of the American Academy of Religion issn: 00027189 maglogo: N pubinfo: dt: Jun2026 vid: 94 iid: 2 pid: 622 pub: Oxford University Press / USA artinfo: ui: 194612716 10.1093/jaarel/lfag010 ppf: 319 ppct: 20 formats: tig: atl: Queen of the New Age: How Booksellers, Publishers, and Journalists Used Shirley MacLaine to Rebrand the Occult. aug: au: Connolly, Andrew sug: ab: Although scholars and practitioners alike have largely abandoned the label New Age , understanding the way the term gained popularity illuminates the way booksellers and publishers have defined and directed public discourse on religion. Shirley MacLaine's Out on a Limb television series generated a significant interest in alternative spirituality, so booksellers and publishers tried to capitalize on this interest by creating a category of books that was anchored in the experiences of MacLaine and shed the negative associations with the "occult." As journalists covered the boom in so-called "New Age" books, the broader public was introduced to not only a category of books but also to a category of religious beliefs and practices. This public understanding of New Age as a category of religion has persisted long after it receded as a popular category of books. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2026 holdings: @attributes: islocal: N |
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