PRESERVING THROUGH INNOVATING: NEO-PASHKEVILS AND SYMBOLIC BOUNDARY WORK IN HAREDI ANTI-DRAFT PROTEST.

This study investigates the emergence of neo-pashkevils —visually and rhetorically modernized wall posters—within ultra-Orthodox (Haredi) campaigns opposing military conscription in Israel. While traditional pashkevils (wall posters) function as informal instruments of ideological enforcement and co...

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Published in:Modern Judaism: A Journal of Jewish Ideas & Experience Vol. 46; no. 2; pp. 157 - 179
Main Authors: Rosenberg, Hananel, Lowenstein-Barkai, Hila, Aharoni, Matan
Format: Article
Published: Oxford University Press / USA May2026
Subjects:
Online Access:View this record in EBSCOhost
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      dt: May2026
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        10.1093/mj/kjag010
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        atl: PRESERVING THROUGH INNOVATING: NEO-PASHKEVILS AND SYMBOLIC BOUNDARY WORK IN HAREDI ANTI-DRAFT PROTEST.
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        au:
          Rosenberg, Hananel
          Lowenstein-Barkai, Hila
          Aharoni, Matan
      su:
        Ultra-Orthodox Jews
        Cultural boundaries
        Draft (Military service)
        Communication strategies
        Group identity
        Poster design
        Cultural maintenance
        Protest movements
        Israel
      sug:
        subj:
          Israel
          Ultra-Orthodox Jews
          Cultural boundaries
          Draft (Military service)
          Communication strategies
          Group identity
          Poster design
          Cultural maintenance
          Protest movements
      keyword:
        boundary work
        copyrightHolder:Modern Jewish Studies
        copyrightYear:2026
        Inc.
        inLanguage:en
        media
        pashkevils
        protest
        publisher:Oxford University Press
        sameAs:https://dx.doi.org/10.1093/mj/kjag010
        ultra-orthodox
      ab: This study investigates the emergence of neo-pashkevils —visually and rhetorically modernized wall posters—within ultra-Orthodox (Haredi) campaigns opposing military conscription in Israel. While traditional pashkevils (wall posters) function as informal instruments of ideological enforcement and communal discipline, neo-pashkevils incorporate comic-style illustrations, vibrant colors, and colloquial language aimed at youth audiences. Through the lens of symbolic boundary work theory, the present study analyzes 42 posters from the " Hardakim " campaign against enlisting in the IDF (2013–2024), in order to examine how these hybrid forms represent not a rupture with tradition but a strategic recalibration that reinforces communal boundaries through esthetic and affective innovation. The findings identify three interrelated dimensions of boundary work—participatory performance, internal differentiation, and reflexive adaptation—through which neo-pashkevils mobilize stylistic tools to sustain collective identity against ideological threat. By extending boundary work theory to a highly stylized religious medium, the study sheds light on how conservative communities integrate modern media strategies to uphold ideological continuity, revealing the dynamic interplay between cultural preservation and communicative adaptation.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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