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Learning to Like the Likes and the Hate: The Labor of Internet Fame in the New Attention Economy.

How do people experience internet fame? Whereas public visibility and reputation were once tightly coupled, these can be decoupled in the new media attention economy. We illustrate this with an ethnography of virality. Going viral on social media can be a destabilizing experience, given the problems...

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Published in:Social Problems Vol. 73; no. 3; pp. 859 - 877
Main Authors: Mears, Ashley, Beauvais, Taylor
Format: Article
Published: Oxford University Press / USA Jul2026
Subjects:
Social media
Fame
Online identities
Affect (Psychology)
Media exposure
Online Access:View this record in EBSCOhost

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View this record in EBSCOhost