Algorithmic responsibility in PPC practice: Interpreting black boxes in digital advertising work.
This article examines the everyday work of pay-per-click (PPC) specialists in the context of the growing automation and algorithmization of digital advertising. Drawing on 27 in-depth interviews, ethnographic observation and an analysis of over one thousand posts from professional online forums, it...
| Publicado en: | Big Data & Society Vol. 13; no. 2; pp. 1 - 13 |
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| Formato: | Artículo |
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Sage Publications Inc.
Apr-Jun2026
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| Acceso en línea: | Ver este registro en EBSCOhost |