Content Marketing Strategies in the Digital Transformation of Traditional Broadcasting Media: A Case Study of Beijing Radio and Television Station and Qingdao Media Group.
As audience attention and discovery behavior increasingly shift to a platform-based environment, traditional broadcasters are facing pressure to redesign their value creation and distribution methods. Taking Beijing Radio and Television Station (BRTV) and Qingdao Media Group (QMG) as examples, this...
| Published in: | SHS Web of Conferences Vol. 234; pp. 1 - 13 |
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| Main Author: | |
| Format: | Article |
| Published: |
EDP Sciences
6/19/2026
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| Online Access: | View this record in EBSCOhost |