Antebellum (Gerard Bush, Christopher Renz, 2020): Exploiting Exploitation.

This article claims that the concept of exploitation, long regarded negatively as a synonym for an unwholesome relation to a phenomenon—material or otherwise—has been undergoing a radical transformation in the digital era. Digitalisation, which constructs ‘reality’ from a model rather than referring...

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Publicado en:Atlantis (0210-6124) Vol. 48; no. 1; pp. 215 - 230
Autor principal: ZAWADKA, BEATA
Formato: Artículo
Publicado: Departament de Llengues i Literatures Modernes i d'Estudis Anglesos Jun2026
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Antebellum (Gerard Bush, Christopher Renz, 2020): Exploiting Exploitation.
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        au: ZAWADKA, BEATA
        affil: Uniwersytet Szczeciński.
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        Film criticism
        Filmmakers
        Digital technology
        Culture
        Perception (Philosophy)
        Filmmaking
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          Film criticism
          Filmmakers
          Digital technology
          Culture
          Perception (Philosophy)
          Filmmaking
      keyword:
        African American experience antebellum (as a concept)
        American South
        digital cinema
        exploitation cinema
        transmediality
        cine de explotación
        cine digital
        concepto de antebellum
        experiencia afroamericana
        Sur de Estados Unidos
        transmedialidad
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        This article claims that the concept of exploitation, long regarded negatively as a synonym for an unwholesome relation to a phenomenon—material or otherwise—has been undergoing a radical transformation in the digital era. Digitalisation, which constructs ‘reality’ from a model rather than referring to it indexically—thus ‘exploiting’ reality at will—invites a discretionary expansion of all the elements of its total environment. In this context, exploitation itself becomes transformable, functioning as a convention through which a transmedial perception of culture is activated. To illustrate how such a convention becomes operative, I analyse the 2020 film Antebellum, directed by Gerard Bush and Christopher Renz. Although the film has been critically dismissed as ectypal—hence shallow and emotionally unreflective—I argue that it can be viewed as culturally unsettling and provocative when viewed from a non-traditional cinematic perspective.
        Este artículo afirma que el concepto de explotación, considerado negativamente durante mucho tiempo como sinónimo de una relación malsana con un fenómeno—material o de otro tipo—, ha experimentado una transformación radical en la era digital. La digitalización, que construye la "realidad" a partir de modelos en lugar de referirse a ella de forma indiciaria— "explotando" así la realidad a voluntad—invita a una expansión discrecional de todos los elementos de su entorno total. En este contexto, la propia explotación se convierte en transformable, funcionando como una convención a través de la cual activar una percepción transmedial de la cultura. Para ilustrar cómo se hace operativa una convención de este tipo, analizo la película de 2020 Antebellum, dirigida por Gerard Bush y Christopher Renz. Aunque la película ha sido tachada de ectópica y, por tanto, superficial y emocionalmente irreflexiva, sostengo que resulta culturalmente inquietante y provocativa cuando se contempla desde una perspectiva cinematográfica no tradicional.
      pubtype: Academic Journal
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      src: R
    language: English
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