To believe or not to believe? Generative AI and the 'trust dilemma' in charitable and medical crowdfunding.
While charitable and medical crowdfunding has become a vital resource for individuals facing financial hardships, it also raises significant ethical and trust-related concerns. Generative AI (GenAI) offers opportunities to enhance fundraising effectiveness, but its misuse could undermine donor confi...
| Published in: | Behaviour & Information Technology Vol. 45; no. 11; pp. 2742 - 2762 |
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| Main Authors: | , , , |
| Format: | research tables/charts Journal Article |
| Published: |
Taylor & Francis Ltd
Jul2026
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| Online Access: | View this record in EBSCOhost |