De-Westernising China's Global Image: A Discourse Analysis of Muslim Intellectual Elite Narratives on the Belt and Road Initiative.
This study examines how China's global image is constructed in Muslim intellectual elite discourse, with reference to the Belt and Road Initiative (BRI). Addressing the Western-centric bias in existing research, the study adopts a qualitative discourse-analytical approach, integrating thematic analy...
| Publicado en: | Pertanika Journal of Social Sciences & Humanities Vol. 34; no. 3; pp. 1457 - 1490 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Universiti Putra Malaysia
Jun2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=195090693&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 195090693 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 01287702 TKQ jtl: Pertanika Journal of Social Sciences & Humanities issn: 01287702 maglogo: N pubinfo: dt: Jun2026 vid: 34 iid: 3 pid: 20751 pub: Universiti Putra Malaysia artinfo: ui: 195090693 10.47836/pjssh.34.3.16 ppf: 1457 ppct: 33 formats: fmt: @attributes: type: P size: 6.3MB tig: atl: De-Westernising China's Global Image: A Discourse Analysis of Muslim Intellectual Elite Narratives on the Belt and Road Initiative. aug: au: Habibullah Manickam, Gobinathan Leoncio, Ireene affil: School of Marketing and Management (Media and Communication), Asia Pacific University of Technology and Innovation, Jalan Teknologi 5, Taman Teknologi Malaysia, 57000 Kuala Lumpur, Malaysia School of Marketing and Management, Varna University of Management, Varna CenterOdesos, ul. "Oborishte" 13A, 9000 Varna, Bulgaria su: Belt & Road Initiative Discourse analysis Geopolitics Westernization Development economics Muslims China sug: subj: China Belt & Road Initiative Discourse analysis Geopolitics Westernization Development economics Muslims keyword: Belt and Road Initiative China image economic diplomacy elite discourse framing soft power ab: This study examines how China's global image is constructed in Muslim intellectual elite discourse, with reference to the Belt and Road Initiative (BRI). Addressing the Western-centric bias in existing research, the study adopts a qualitative discourse-analytical approach, integrating thematic analysis, framing analysis, and elements of critical discourse analysis. Drawing on a corpus of elite-authored texts (2015-2020), the findings identify five key thematic frames: economic prosperity, geostrategic interdependence, Sino-U.S. policy comparison, political stability, and regional security concerns, organised through two dominant discursive logics: economic pragmatism and moderated geopolitical framing. The analysis shows that China is primarily constructed as a development-oriented partner, with economic utility serving as the principal evaluative lens, while geopolitical concerns remain secondary and contextually negotiated. The study contributes to the literature by clarifying the distinction between perception, image, and discourse, advancing de-Westernised perspectives in global communication research within a discourse-analytical framework and a constructivist understanding of national image formation. Although limited to English-language elite texts, the findings provide important insights into context-specific constructions of China's image in the Muslim world. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Pertanika Journal of Social Sciences & Humanities is the property of Universiti Putra Malaysia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Pertanika Journal of Social Sciences & Humanities holder: Universiti Putra Malaysia dt: @attributes: year: 2026 holdings: @attributes: islocal: N |
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