SOSYAL MARKALARIN DİJİTAL YOLCULUĞU: 2013'TEN 2025'E STRATEJİK İLETİŞİM PRATİKLERİNİN KARŞILAŞTIRMALI ANALİZİ.

This study is based on the doctoral dissertation titled "Building Social Brands on Digital Platforms: Research on Social Media Usage on Brands" completed in 2013. The dissertation examined in detail the communication strategies employed by institutions possessing a social brand identity through the...

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Bibliographic Details

Published in:	AURUM: Journal of Social Sciences / Sosyal Bilimler Dergisi Vol. 11; no. 1; pp. 25 - 50
Main Author:	KOTAN TÜRKDEN, Duygu
Format:	Article
Published:	Altinbas Universitesi yaz2026
Subjects:	Ford Motor Co. Red Bull GmbH Social media Content analysis Virtual communications Strategic communication Brand communities Comparative studies Customer relations Brand identification
Online Access:	View this record in EBSCOhost