Say No to blue publishing: Yogyakartan indie publishers' counter hegemony and resistance strategies against major publishers.
Major publishing companies, often called 'blue publishers,' dominate Indonesia's publishing ecosystem, including Yogyakarta. This article examines the resistance strategies of Yogyakartan indie publishers from 2000 to 2022. The 1998 reformation marked the turning point of such resistance, which gain...
| Publicado en: | Continuum: Journal of Media & Cultural Studies Vol. 40; no. 4; pp. 579 - 601 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Aug2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=195517075&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 195517075 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 10304312 35T jtl: Continuum: Journal of Media & Cultural Studies issn: 10304312 maglogo: N pubinfo: dt: Aug2026 vid: 40 iid: 4 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 195517075 10.1080/10304312.2025.2607676 ppf: 579 ppct: 22 formats: tig: atl: Say No to blue publishing: Yogyakartan indie publishers' counter hegemony and resistance strategies against major publishers. aug: au: Alkatiri, Zeffry Aviandy, Mochamad Gani, Fuad Primadesi, Yona affil: Department of History, Faculty of Humanities, Universitas Indonesia Department of Area Studies, Faculty of Humanities, Universitas Indonesia Department of Library and Information Science, Faculty of Humanities, Universitas Indonesia Faculty of Languange and Arts, Padang State University su: Publishing Indonesians Social media Cultural movements Self-publishing Yogyakarta (Indonesia) Indonesia sug: subj: Yogyakarta (Indonesia) Indonesia Publishing Indonesians Social media Cultural movements Self-publishing keyword: blue publishing Counter hegemony indie publishers publishing ecosystem strategy Yogyakarta ab: Major publishing companies, often called 'blue publishers,' dominate Indonesia's publishing ecosystem, including Yogyakarta. This article examines the resistance strategies of Yogyakartan indie publishers from 2000 to 2022. The 1998 reformation marked the turning point of such resistance, which gained momentum between 2015 and 2020 with the Kampung Buku Jogja Festival, continuing until the Covid-19 pandemic (2020–2022). Indie publishers disrupted the hegemonic distribution chain by adopting social media, e-commerce and e-business, carving out alternative networks outside mainstream control. The study documents and analyzes these strategies through selected references, interviews and focus group discussions with publishing stakeholders in Yogyakarta, conducted over 4 months (May to August 2022). Using a qualitative-descriptive method and a cultural studies approach, the research explores the factors, reasons, forms and strategies behind indie publishers' resistance. Findings reveal that Yogyakartan indie publishing has successfully occupied spaces neglected by major publishers, creating a dynamic ecosystem of cultural resistance within Indonesia's book industry. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2026 holdings: @attributes: islocal: N |
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