Generative AI, data markets and the (re)commodification of communication.
Generative AI (GenAI) is transforming media and cultural industries by reconfiguring the value, governance and exchange of information work. To gain access to large-scale archives of cultural products, tech companies have appropriated cultural content without consent from or compensation for copyrig...
| Publicado en: | Work Organisation, Labour & Globalisation Vol. 20; no. 2; pp. 457 - 475 |
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| Formato: | Artículo |
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Pluto Journals
2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=195549430&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 195549430 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 1745641X HPBH jtl: Work Organisation, Labour & Globalisation issn: 1745641X maglogo: N pubinfo: dt: 2026 vid: 20 iid: 2 pid: 67187 pub: Pluto Journals artinfo: ui: 195549430 10.13169/workorgalaboglob.20.2.0020 ppf: 457 ppct: 18 formats: tig: atl: Generative AI, data markets and the (re)commodification of communication. aug: au: Neilson, Tai affil: Macquarie University su: Visual communication Cultural industries Copyright Generative artificial intelligence Commodification Data brokers Mass media industry sug: subj: Visual communication Cultural industries Copyright Independent Artists, Writers, and Performers Book Publishers Motion Picture and Video Production Motion Picture and Video Distribution Motion Picture Theaters (except Drive-Ins) Drive-In Motion Picture Theaters Other Motion Picture and Video Industries Record Production Integrated Record Production/Distribution Music Publishers Sound Recording Studios Other Sound Recording Industries Radio Networks Radio Stations Television Broadcasting Cable and Other Subscription Programming Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures Promoters of Performing Arts, Sports, and Similar Events with Facilities Promoters of Performing Arts, Sports, and Similar Events without Facilities Generative artificial intelligence Commodification Data brokers Mass media industry keyword: big data communication labour digital platforms generative AI platform marketplace recommodification big data communication labour digital platforms generative AI platform marketplace recommodification ab: Generative AI (GenAI) is transforming media and cultural industries by reconfiguring the value, governance and exchange of information work. To gain access to large-scale archives of cultural products, tech companies have appropriated cultural content without consent from or compensation for copyright holders and communication workers. This has prompted publishers to pursue legal disputes and new licensing arrangements. Following Mosco's theoretical approach, this article situates AI data markets in the context of commodification, digital rentiership and market-making, contending that the digitisation of content and the emergence of marketplaces through which data are traded signal a recommodification of communication. This enables the reinsertion of communication work into markets as data inputs for AI training and retrieval. Data markets thus consolidate power among large platforms and major publishers while marginalising communication workers. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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