| Sumario: | The article focuses on Hemangini Gupta’s book *Experimental Times: Startup Capitalism and Feminist Futures in India*, which examines entrepreneurship in Bangalore’s startup ecosystem through the lenses of gender, class, and labor. Gupta’s ethnography highlights how startup capitalism, defined as late or post-Fordist capitalism centered on innovation and creativity, reproduces social inequalities while promoting narratives of inclusivity and mobility. The book analyzes both elite entrepreneurs and non-elite workers, particularly at the Indian-German startup Captivate Travels, revealing how flexible work, notions of freedom, and experimentation are experienced differently across social strata. Gupta concludes by emphasizing the Global South as a critical site for feminist critiques of capitalism, where marginalized groups navigate and reshape dominant economic and social structures.
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