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HEDY & HOPP.

The article provides an overview of recent developments among several independent medical marketing agencies in 2025. LiveWorld, led by chairman and CEO Peter Friedman, increased its revenue to over $10 million and expanded its workforce to 100 employees, adding notable pharmaceutical clients such a...

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Publicado en:Medical Marketing & Media Vol. 61; no. 3; pp. 150 - 151
Formato: brief item pictorial Journal Article
Publicado: Haymarket Media, Inc. Jun2026
Acceso en línea:Ver este registro en EBSCOhost
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        atl: HEDY & HOPP.
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          Health Care Delivery
          Marketing
          Business Economics
          Personnel Management
          Public Relations
          Awards and Honors
      ab: The article provides an overview of recent developments among several independent medical marketing agencies in 2025. LiveWorld, led by chairman and CEO Peter Friedman, increased its revenue to over $10 million and expanded its workforce to 100 employees, adding notable pharmaceutical clients such as AbbVie and Ionis Pharmaceuticals while maintaining assignments with AstraZeneca and Pfizer. Maricich Health grew its revenue to $4.25 million, expanded its staff, and opened new offices while focusing on hospitals and health systems with clients like Catalyst Pharmaceuticals. Casual Precision saw moderate revenue growth to $5 million, serving consumer health and telemedicine brands, though its client roster slightly declined. Hedy & Hopp increased revenue to $6.3 million, expanded its remote workforce, added executive hires, and grew its client base primarily composed of small health practices and individual healthcare providers.
      pubtype: Trade Publication
      doctype:
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        pictorial
        Journal Article
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    language: English
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