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MARICICH HEALTH.

The article provides an overview of recent developments among several independent medical marketing agencies in 2025. LiveWorld, led by chairman and CEO Peter Friedman, increased its revenue to over $10 million and expanded its workforce to 100 employees, adding notable clients such as AbbVie and Io...

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Publicado en:Medical Marketing & Media Vol. 61; no. 3; pp. 150 - 151
Formato: brief item pictorial Journal Article
Publicado: Haymarket Media, Inc. Jun2026
Acceso en línea:Ver este registro en EBSCOhost
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      ab: The article provides an overview of recent developments among several independent medical marketing agencies in 2025. LiveWorld, led by chairman and CEO Peter Friedman, increased its revenue to over $10 million and expanded its workforce to 100 employees, adding notable clients such as AbbVie and Ionis Pharmaceuticals while maintaining assignments with major firms like AstraZeneca and Pfizer. Maricich Health grew its revenue to $4.25 million, expanded its staff, and opened new offices while focusing on hospitals and health systems. Casual Precision saw moderate revenue growth to $5 million with a stable headcount, serving consumer health and telemedicine brands. Hedy & Hopp increased revenue to $6.3 million, expanded its remote workforce, added executive hires, and grew its client base primarily composed of small health practices and individual healthcare providers.
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