| Sumario: | Despite its crucial role in the epistemology of journalism, journalists' reliance on common- sense has received little and unsystematic scholarly attention. This conceptual paper calls for placing common-sense at the center of the epistemology of news, while underpinning it with a more systematic approach that draws not only from journalism studies but also from philosophy and political science. The paper discusses the conditions appropriate for the deployment of journalistic common-sense. We argue that journalists are well positioned to become custodians of common-sense, whose role is to develop higher commonsensical literacy among decision-makers and audiences, and to promote a more conscious, cautious, and reflective approach to this influential yet taken-for-granted concept. Finally, we offer two potential reasons why journalism studies have neglected common-sense as a research subject.
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