Examining radio broadcasting policies for multilingualism in South Africa: A study of the SABC's public radio stations.
This study examines the public radio policies, strategic initiatives and the robust implementation of multilingualism by the South African Broadcasting Corporation (SABC) in South Africa. This study analyses SABC's initiatives, challenges and successes in promoting multilingualism on its radio platf...
| Publicado en: | Radio Journal: International Studies in Broadcast & Audio Media Vol. 24; no. 1; pp. 7 - 27 |
|---|---|
| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Intellect Ltd.
Apr2026
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=196301183&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 196301183 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 14764504 L2N jtl: Radio Journal: International Studies in Broadcast & Audio Media issn: 14764504 maglogo: N pubinfo: dt: Apr2026 vid: 24 iid: 1 pid: 12270 pub: Intellect Ltd. artinfo: ui: 196301183 10.1386/rjao_00126_1 ppf: 7 ppct: 20 formats: fmt: – @attributes: type: T – @attributes: type: P size: 381KB tig: atl: Examining radio broadcasting policies for multilingualism in South Africa: A study of the SABC's public radio stations. aug: au: Minhas, Shahid Salawu, Abiodun affil: North-West University su: South Africa South African Broadcasting Corp. Language policy Radio broadcasting Public radio Multilingualism South Africans Public broadcasting Communication models sug: subj: Language policy Radio broadcasting Public radio Multilingualism South Africa South African Broadcasting Corp. Radio Networks Radio broadcasting Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing Radio Stations South Africans Public broadcasting Communication models keyword: Indigenous languages language and identity multilingualism PBS radio broadcasting radio policies SABC Indigenous languages language and identity multilingualism PBS radio broadcasting radio policies SABC ab: This study examines the public radio policies, strategic initiatives and the robust implementation of multilingualism by the South African Broadcasting Corporation (SABC) in South Africa. This study analyses SABC's initiatives, challenges and successes in promoting multilingualism on its radio platforms through official policy documents and semi-structured interviews. Based on Howard Giles's Communication Accommodation Theory, the study explores how SABC adapts its communication strategies through language choice and engagement approaches to promote linguistic diversity. Using a qualitative research design, the study investigates SABC's approaches, challenges and achievements in fostering linguistic inclusivity. The findings reveal that SABC exhibits a commitment to linguistic inclusivity through its comprehensive language policy; however, the existing policies and their implementation do not adequately address the needs of unofficial languages, leading to their continued marginalization. Therefore, there is significant room for improvement in the implementation of policies throughout the country. The study highlights SABC's commitment to upholding the principles of editorial independence and public accountability, crucial for serving South Africa's diverse linguistic communities. Meanwhile, some languages receive less airtime and programmes compared to official languages, leading to disparities in linguistic visibility and cultural recognition. Furthermore, the research underscores the critical importance of language in fulfilling SABC's obligations as a public broadcaster, emphasizing the necessity of multilingual and culturally representative programming strategies and policy frameworks. The study argues that the constitution of South Africa should recognize more Indigenous languages, and these should find coverage on SABC radio just like official languages. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|