100 Neoliberal Subjects in Physical: 100.
This study examines the cultural meanings of Physical: 100 , a popular Korean sports reality show, within the context of neoliberal Korean society. Motivated by the growing global popularity of Korean reality shows, the research explores how these programs reflect and shape social values in contempo...
| Publicado en: | Sport Journal |
|---|---|
| Autores principales: | , |
| Formato: | research Journal Article |
| Publicado: |
United States Sports University (USSU)
8/25/2026
|
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=196517244&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 196517244 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 15439518 Z0I jtl: Sport Journal issn: 15439518 maglogo: N pubinfo: dt: 8/25/2026 pid: 20572 pub: United States Sports University (USSU) place: Daphne, Alabama artinfo: ui: 196517244 196517244 196517244 196517244 ppct: 1 formats: tig: atl: 100 Neoliberal Subjects in Physical: 100. aug: au: Joo, Sang Uk Lee, Mi Ae sug: subj: Television Sports Culture South Korea Social Values Physical Fitness Body Image Sociology Human South Korea Competitive Behavior Self Concept Narratives Discipline Attitude to Health Accountability Social Attitudes Public Policy Social Norms Politics ab: This study examines the cultural meanings of Physical: 100 , a popular Korean sports reality show, within the context of neoliberal Korean society. Motivated by the growing global popularity of Korean reality shows, the research explores how these programs reflect and shape social values in contemporary Korea. Focusing on the rise of sports reality shows as a prominent subgenre, this paper analyzes Physical: 100 as a cultural apparatus that disciplines and governs individuals through neoliberal logics of competition, meritocracy, and self-optimization. Through close reading of the show's narrative, visual aesthetics, and representations of the body, the study highlights how the program promotes ideals of self-discipline, physical perfection, and personal responsibility, while simultaneously reinforcing broader societal expectations shaped by neoliberal reforms. The findings suggest that Physical: 100 not only entertains but also serves as a lens for understanding how media mediates cultural norms and produces idealized neoliberal subjects in contemporary Korea. pubtype: Academic Journal doctype: research Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
|---|