Social Class, Concern for Face, and Secondhand Products: The Moderating Role of Concern for Face on the Relationship between Social Class and Secondhand Products.

This research examines social class differences in attitudes toward secondhand products. The results of two studies reveal that social class is negatively associated with secondhand product evaluation. Lower (vs. higher) social class individuals are unfavorable toward secondhand products. The degree...

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Publicado en:Social Psychology Quarterly Vol. 89; no. 3; pp. 236 - 254
Autores principales: Cho, Hyewon, Suh, Minji, Park, Eunkyung
Formato: Artículo
Publicado: Sage Publications Inc. Sep2026
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Sep2026
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      pub: Sage Publications Inc.
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        atl: Social Class, Concern for Face, and Secondhand Products: The Moderating Role of Concern for Face on the Relationship between Social Class and Secondhand Products.
      aug:
        au:
          Cho, Hyewon
          Suh, Minji
          Park, Eunkyung
        affil:
          Stonehill College, Easton, MA, USA
          Sogang University, Mapo-gu, Seoul, Republic of Korea
          Deloitte Consulting, Seoul, Republic of Korea
      su:
        Respect
        Government policy
        Group identity
        Consumer attitudes
        Attitude (Psychology)
        Social classes
        Acquisition of property
        Descriptive statistics
        Commercial product evaluation
      sug:
        subj:
          Respect
          Government policy
          Group identity
          Consumer attitudes
          Attitude (Psychology)
          Social classes
          Commodity Contracts Dealing
          Commodity Contracts Brokerage
          Acquisition of property
          Descriptive statistics
          Commercial product evaluation
      keyword:
        attitude
        concern for face
        product evaluation
        secondhand product
        social class
        attitude
        concern for face
        product evaluation
        secondhand product
        social class
      ab: This research examines social class differences in attitudes toward secondhand products. The results of two studies reveal that social class is negatively associated with secondhand product evaluation. Lower (vs. higher) social class individuals are unfavorable toward secondhand products. The degree of concern for face, furthermore, moderates the relationship between social class and attitudes toward secondhand products. Specifically, social class difference is pronounced only when concern for face is low (vs. high) such that lower (vs. higher) class individuals are unfavorable toward secondhand products when they are low in concern for face. Social class differences in attitudes toward secondhand products dissipate when individuals are high in concern for face. This research makes theoretical contributions to secondhand product and social class literature and suggests public policy implications.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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