What Drives Low‐Carbon Consumption? A Behavioural Diffusion Model Integrating Regret Theory and Evolutionary Game Theory.

Effectively diffusing low‐carbon consumption behaviour throughout society is a critical challenge in advancing the green transition. However, this diffusion process is jointly shaped by multiple factors, including government regulation, boundedly rational psychological responses and social network i...

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Bibliographic Details

Published in:	Systems Research & Behavioral Science Vol. 43; no. 5; pp. 1870 - 1888
Main Authors:	Li, Chuang, Deng, Liping, Lei, Tongtong, Wang, Liping
Format:	Article
Published:	Wiley-Blackwell Sep/Oct2026
Subjects:	Environmental health Diffusion of innovations Climate change Behavior Decision making Social networks Government regulation Statistical models Research funding Carbon Sustainability Simulation methods in education
Online Access:	View this record in EBSCOhost