Partners in crime books.

The article reports that HarperCollins Publishers Inc. and the news paper, Guardian have entered into a 12-month sponsorship deal. This deal is supposed to promote HarperCollins Publishers Inc.'s new season of crime titles. The marketing initiative started on January 20, 2006 and will continue throu...

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Detalles Bibliográficos
Publicado en:Bookseller no. 5214; p. 14
Autor principal: Richardson, Anna
Formato: Artículo
Publicado: Bookseller Media Ltd 1/27/2006
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      ab: The article reports that HarperCollins Publishers Inc. and the news paper, Guardian have entered into a 12-month sponsorship deal. This deal is supposed to promote HarperCollins Publishers Inc.'s new season of crime titles. The marketing initiative started on January 20, 2006 and will continue throughout the year with a new crime book every month. Authors to be featured include Michael Marshall, Koji Suzuki, Reginald Hill and Jack Higgins. The promotions will also include author interviews and competitions in the Guardian's film and music sections.
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