Out next week….

The article focuses on several developments in the book industry of Great Britain. Transworld Publishers Ltd. is preparing for a double helping of Danielle Steel, with the hardback launch of "The House," and the paperback launch of "Impossible." The publisher also expects to benefit from a series of...

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Detalles Bibliográficos
Publicado en:Bookseller no. 5218; p. 10
Formato: Artículo
Publicado: Bookseller Media Ltd 2/24/2006
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Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:The article focuses on several developments in the book industry of Great Britain. Transworld Publishers Ltd. is preparing for a double helping of Danielle Steel, with the hardback launch of "The House," and the paperback launch of "Impossible." The publisher also expects to benefit from a series of features about Steel and a promotion for DVDs of her books. Viking has lined up extensive publicity for Naomi Alderman's novel "Disobedience." Transworld is also launching Simon Beckett's novel with a poster campaign across the London Underground, and a micro-site. The publicity campaign will target crime fans with interviews on key crime Web sites CrimeTime and crimesquad.com.