| Summary: | This article focuses on the benefits of the ensuing football World Cup to publishers and booksellers in Great Britain. Book-buying football fans have never had if so good as they will this summer: the World Cup, to be played in Germany during June and July, 2006 brings a wave of new releases for every conceivable segment of the football market. Most booksellers have yet to finalise their World Cup promotions, but shops' football tables will groan under the weight of new releases. Peter Quartley, Ottakar's PLC sports buyer, is among several retailers feeling overwhelmed by the torrent of books. Of the guidebooks offering fans all the facts in advance, HarperCollins Publishers Inc. and John Blake can claim official endorsement. Optimistically titled "This Time the Dream Is Coming True," Blake's book is backed by England's team sponsor Nationwide, and billed as the inside story of the run-up, while HarperSport has the Official England World Cup 2006 Preview Guide.
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