| Sumario: | The article reports the turning of several U.S. newspaper to a technology that gives them the statistics of which stories in their Web sites attract the most attention. At the Washington Post, Executive Editor Leonard Downie Jr. said he just personally use the statistics to see what is interesting to the public. Television-like ratings are coming to print journalism as newspapers move to the Internet and harness technology that shows which stories attract readers and which do not. Downie joins other editors, including the Los Angeles Times, the New York Times, and the Atlanta Journal-Constitution, who routinely scrutinize summaries of traffic on their Web sites. The ability to track interest may point the way for newspapers to engage readers in the Digital Age.
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