| Sumario: | The article discusses how newspapers have begun to eschew clever, witty, and literary headlines in favor of bland headings designed for computer robots. As Web search engines and portals, such as Google and Yahoo, become more important in the media world, newspapers are making headlines simpler in order that their stories are more easily displayed by search engines. However, the search engines are also reworking their programming to adjust to newspapers that are trying to use the technology to their advantage to push their stories onto Web sites.
|
|---|