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Branching out.

The article discusses efforts made by retail banks to bring customers into bank branches. The article discusses Umpqua, a growing U.S. bank, and its efforts to offer a pleasant banking environment including an in-bank coffee shop, book store, and internet access. With the advent of automatic teller...

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Publicado en:Economist Vol. 383; no. 8533; pp. 85 - 86
Formato: Artículo
Publicado: Economist Newspaper Limited 6/16/2007
Materias:
Retail banking
Automated teller machines
Online banking
Banking industry customer services
Bank marketing
Umpqua Holdings Corp.
Acceso en línea:Ver este registro en EBSCOhost
Sumario:The article discusses efforts made by retail banks to bring customers into bank branches. The article discusses Umpqua, a growing U.S. bank, and its efforts to offer a pleasant banking environment including an in-bank coffee shop, book store, and internet access. With the advent of automatic teller machines (ATM) and online banking, banks are offering extra incentives at bank branches.