Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation
Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the a...
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| Formato: | Libro |
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De Gruyter Saur
2006
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=259758&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 259758 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation aug: au: Trine Kolderup Flaten sertl: IFLA Publications isbn: 9783598218484 9783598440229 imageinfo: pubinfo: dt: @attributes: year: 2006 month: 01 day: 01 dtAvail: @attributes: year: 2014 month: 02 day: 04 vid: 00120 pub: De Gruyter Saur pubContract: De Gruyter place: München price: 0.01 limitsGroup: maxCheckoutDays: 1500 pda: N printPagesOffline: 100 printPagesOnline: 100 previewPages: 10000 prePubGroup: dewey: @attributes: class: 025.107 item: 025 .107 lc: @attributes: class: Z716.3 .M36 2006eb item: Z 716 .3 .M36 2006eb artinfo: ui: 259758 319958622 formats: fmt: @attributes: type: EB doid: NL$259758$PDF caption: PDF download: Y tig: atl: Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation ptl: Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation aug: au: Trine Kolderup Flaten su: Strategic planning--Congresses Libraries--Planning--Congresses Library statistics--Congresses Library administration--Congresses Public relations--Information services--Congresses Libraries--Marketing--Congresses Advertising--Information services--Congresses Libraries--Public relations--Congresses Library planning--Congresses sug: subj: LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General Strategic planning--Congresses Libraries--Planning--Congresses Library statistics--Congresses Library administration--Congresses Public relations--Information services--Congresses Libraries--Marketing--Congresses Advertising--Information services--Congresses Libraries--Public relations--Congresses Library planning--Congresses ab: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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