Pan Mac builds Baldacci.
The author reports on a strategy by book publisher Pan Macmillan to turn thrill writer David Baldacci into a top five best-selling author. The plan is to have Baldacci release two books annually, the first in the summer and the second in the fall. The goal, according to the article, is to maximize t...
| Publicado en: | Bookseller no. 5290; p. 12 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
7/20/2007
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The author reports on a strategy by book publisher Pan Macmillan to turn thrill writer David Baldacci into a top five best-selling author. The plan is to have Baldacci release two books annually, the first in the summer and the second in the fall. The goal, according to the article, is to maximize the two times a year when people purchase the most books. |
|---|