SELLING OURSELVES?
This research considers the myths of empowerment through interactivity and the use of online communication technologies to serve commercial ends as opposed to communicative needs. It explores, through discourse analysis, 'community' sections on retail-oriented websites as a manifestation of the noti...
| Publicado en: | Critical Discourse Studies Vol. 4; no. 3; pp. 311 - 331 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Dec2007
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=27342561&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 27342561 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 17405904 RF5 jtl: Critical Discourse Studies issn: 17405904 maglogo: Y pubinfo: dt: Dec2007 vid: 4 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 27342561 10.1080/17405900701656908 ppf: 311 ppct: 20 formats: fmt: – @attributes: type: T – @attributes: type: P size: 147KB tig: atl: SELLING OURSELVES? aug: au: Fernback, Jan su: Electronic commerce security measures Technology & society Habermas, Jürgen, 1929-2026 Commodification Foucault, Michel, 1926-1984 Social control Data mining sug: subj: Electronic commerce security measures Technology & society Habermas, Jürgen, 1929-2026 Commodification Foucault, Michel, 1926-1984 Social control Data mining keyword: community internet privacy surveillance ab: This research considers the myths of empowerment through interactivity and the use of online communication technologies to serve commercial ends as opposed to communicative needs. It explores, through discourse analysis, 'community' sections on retail-oriented websites as a manifestation of the notion that interactivity can encourage communal interaction among consumers and promulgate goodwill for the retailer. Building on Habermas's theories on the commodification of fundamental social institutions, this work posits that these websites use the rhetoric of community to entice new consumers and fulfill business goals. This work also uses Foucault's theories on technology as means of social control to examine the possibility that these communities are used as surveillance mechanisms for the purposes of data mining. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Critical Discourse Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Critical Discourse Studies holder: Taylor & Francis Ltd dt: @attributes: year: 2007 holdings: @attributes: islocal: N |
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