Advertising images as social indicators: depictions of blacks in LIFE magazine, 1936-2000.
One of the most important prerequisites for building a more visual social science is demonstrating that visual data provide answers to research questions, which are not addressed satisfactorily by the use of more conventional, non-visual, methods. In this article the author argues that a systematic...
| Publicado en: | Visual Studies Vol. 22; no. 3; pp. 211 - 240 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Dec2007
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=27754347&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 27754347 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 1472586X J6I jtl: Visual Studies issn: 1472586X maglogo: N pubinfo: dt: Dec2007 vid: 22 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 27754347 10.1080/14725860701657134 ppf: 211 ppct: 29 formats: fmt: – @attributes: type: T db: hlh ui: 27754347 – @attributes: type: P db: hlh ui: 27754347 tig: atl: Advertising images as social indicators: depictions of blacks in LIFE magazine, 1936-2000. aug: au: Grady, John su: Social science research Social surveys Social interaction Race relations Interpersonal relations Social psychology sug: subj: Social science research Social surveys Social interaction Race relations Interpersonal relations Social psychology Research and Development in the Social Sciences and Humanities ab: One of the most important prerequisites for building a more visual social science is demonstrating that visual data provide answers to research questions, which are not addressed satisfactorily by the use of more conventional, non-visual, methods. In this article the author argues that a systematic analysis of the images in print advertisements not only accounts for patterns in contemporary American race relations as reliably as findings derived from national surveys like the General Social Survey (GSS) and the US Census, but also illuminates questions that are often raised by, but seldom resolved with, quantitative data. These questions include, for example, consideration of what factors might encourage respondents to espouse some attitudes - or to make certain choices - but not others. More specifically, a close examination of trends in advertisements published in Life magazine between 1936 and 2000 reveals that, while the white commitment to racial integration appears to have taken longer to develop than survey data suggests, this commitment seems to be much firmer than findings based on census data imply. Nevertheless, the trend in advertising images also shows that, even with a steadily growing white commitment to racial integration, there are still areas of social life where whites are wary of blacks and find it hard to imagine scenarios that exemplify relations of moral equality. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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