Commercial Communication in the Digital Age : Information or Disinformation?
In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to...
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| Formato: | Libro |
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De Gruyter Saur
2017
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2944743&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 2944743 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Commercial Communication in the Digital Age : Information or Disinformation? aug: au: Gabriele Siegert M. Bjørn Rimscha Stephanie Grubenmann sertl: Age of Access? Grundfragen Der Informationsgesellschaft isbn: 9783110416503 9783110416794 9783110416831 imageinfo: pubinfo: dt: @attributes: year: 2017 month: 01 day: 01 dtAvail: @attributes: year: 2021 month: 10 day: 11 vid: 00007 pub: De Gruyter Saur pubContract: De Gruyter place: Boston/Berlin price: 0.01 limitsGroup: maxCheckoutDays: 1500 pda: N printPagesOffline: 100 printPagesOnline: 100 previewPages: 10000 prePubGroup: dewey: @attributes: class: 659.144 item: 659 .144 lc: @attributes: class: HF5823 item: HF 5823 artinfo: ui: 2944743 1256594028 formats: fmt: – @attributes: type: EB doid: NL$2944743$PDF caption: PDF download: Y – @attributes: type: EK doid: NL$2944743$EPUB caption: EPUB download: Y tig: atl: Commercial Communication in the Digital Age : Information or Disinformation? ptl: Commercial Communication in the Digital Age aug: au: Gabriele Siegert M. Bjørn Rimscha Stephanie Grubenmann su: Mass media--Economic aspects Advertising sug: subj: LANGUAGE ARTS & DISCIPLINES / Communication Studies LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Digital & Online Resources Mass media--Economic aspects Advertising ab: In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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