Contemporary Issues in Digital Marketing

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging techno...

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Detalles Bibliográficos
Autor principal: Outi Niininen
Formato: Libro
Publicado: Routledge 2021
Acceso en línea:Ver este registro en EBSCOhost