Bally - A History of Footwear in the Interwar Period

Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of rese...

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Detalles Bibliográficos
Autores principales: Anna-Brigitte Schlittler, Katharina Tietze
Formato: Libro
Publicado: transcript 2021
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Acceso en línea:Ver este registro en EBSCOhost
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          Anna-Brigitte Schlittler
          Katharina Tietze
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        Shoemakers--Switzerland--History--20th century
        Shoe industry--History--20th century
        Bally (Firm)
        History
        Shoes--History--20th century
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          SOCIAL SCIENCE / Popular Culture
          Shoemakers--Switzerland--History--20th century
          Shoe industry--History--20th century
          Bally (Firm)
          History
          Shoes--History--20th century
      ab: Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products.
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