Licensed to thrill.

The article profiles Mario Santos, managing director for HarperCollins publishing's children's books division. Santos has been working on several acquisitions including celebrity signings and continuing fiction deals with authors. Attention is paid to Santos' risk taking qualities, his plans to deve...

Descripción completa

Detalles Bibliográficos
Publicado en:Bookseller no. 5317; pp. 22 - 23
Autor principal: Horn, Caroline
Formato: Artículo
Publicado: Bookseller Media Ltd 2/1/2008
Materias:
Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:The article profiles Mario Santos, managing director for HarperCollins publishing's children's books division. Santos has been working on several acquisitions including celebrity signings and continuing fiction deals with authors. Attention is paid to Santos' risk taking qualities, his plans to develop more tightly knit departments, his background in the licensing industry, and the fact that he would like titles and authors to be considered brands and properties.