Buddhists Armed with Apples.

Provides an analysis of the advertisement for Apple Computer Inc. that represents the relationship between Western technological rationality and an ancient spiritual tradition. Issue on whether a high regard for science is incompatible with a spiritual perspective; Old stereotypes about technology;...

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Bibliographic Details

Published in:	Tikkun (Duke University Press) Vol. 15; no. 3; pp. 41 - 45
Main Author:	Barglow, Raymond
Format:	Article
Published:	Duke University Press May/Jun2000
Subjects:	Computer industry advertising Apple Inc. Technology Spirituality
Online Access:	View this record in EBSCOhost