Show Sold Separately : Promos, Spoilers, and Other Media Paratexts

Highlights the trailers, merchandising and cultural conversations that shape our experiences of film and televisionIt is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long...

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Detalles Bibliográficos
Autor principal:	Jonathan Gray
Formato:	Libro
Publicado:	NYU Press 2010
Materias:	Advertising > Television programs > Social aspec Advertising > Motion pictures > Social aspects Television programs > Marketing > Social aspects Motion pictures > Marketing > Social aspects Paratext Intertextuality Mass media and culture
Acceso en línea:	Ver este registro en EBSCOhost