Contesting Nordicness : From Scandinavianism to the Nordic Brand
The terms ‘Nordic'and ‘Scandinavian'are widely used to refer to the politics, society and culture of Denmark, Finland, Iceland, Norway and Sweden. But why have people felt the need to frame things as Nordic and why has the adjective Nordic become so prominent? This book adopts a rhetorical approach,...
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| Formato: | Libro |
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De Gruyter Oldenbourg
2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3107992&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 3107992 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Contesting Nordicness : From Scandinavianism to the Nordic Brand aug: au: Jani Marjanen Johan Strang Mary Hilson sertl: Helsinki Yearbook of Intellectual History isbn: 9783110735017 9783110730104 9783110730159 imageinfo: pubinfo: dt: @attributes: year: 2021 month: 01 day: 01 dtAvail: @attributes: year: 2022 month: 04 day: 08 vid: 00002 pub: De Gruyter Oldenbourg pubContract: De Gruyter place: Berlin price: 0.01 limitsGroup: maxCheckoutDays: 1500 pda: N printPagesOffline: 100 printPagesOnline: 100 previewPages: 10000 prePubGroup: dewey: @attributes: class: 948 item: 948 lc: @attributes: class: DL30 item: DL 30 artinfo: ui: 3107992 1308955219 formats: fmt: – @attributes: type: EB doid: NL$3107992$PDF caption: PDF download: Y – @attributes: type: EK doid: NL$3107992$EPUB caption: EPUB download: Y tig: atl: Contesting Nordicness : From Scandinavianism to the Nordic Brand ptl: Contesting Nordicness aug: au: Jani Marjanen Johan Strang Mary Hilson su: National characteristics, Scandinavian sug: subj: HISTORY / General HISTORY / Europe / General HISTORY / Modern / General HISTORY / Europe / Nordic Countries HISTORY / Social History National characteristics, Scandinavian ab: The terms ‘Nordic'and ‘Scandinavian'are widely used to refer to the politics, society and culture of Denmark, Finland, Iceland, Norway and Sweden. But why have people felt the need to frame things as Nordic and why has the adjective Nordic become so prominent? This book adopts a rhetorical approach, analysing the speech acts which have shaped the meanings of the term. What do the different terms Nordic and Scandinavian have in common, and how have the uses of these terms changed in different historical periods? What accounts for the apparent upsurge in uses of the rhetoric of Nordicness in the 2010s? Drawing on eight case studies of the uses of Nordic and Scandinavian from the nineteenth century to the present day, the book explores the appeal and the flexibility of the rhetoric of Nordicness, in relation to race, openness, gender equality, food, crime fiction, Nordic co-operation and the Nordic model. Arguing that ‘Nordic'and ‘Scandinavian'are flexible and contested concepts that have been used in different, often contradictory and inherently political ways, the book suggests that the usage of the term has evolved from a means of creating a cultural community, to forging political co-operation and further to marketing models in politics and popular culture. The rhetorical approach also shows how many of the hallmarks of Nordic political culture, such as the Nordic model, Nordic gender equality or Nordic openness are more recent conceptualisations than usually assumed. As such, the book argues for the need to turn attention away from analysing the different components of Nordicness into studying how, when, and for what purpose different features were made Nordic. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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