The Use of Consumer Neuroscience in Aroma Marketing

Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of the ro...

Descripción completa

Detalles Bibliográficos

Autores principales:	J. Berčík, J. Gálová, A. Pavelka
Formato:	Libro
Publicado:	Brill | Wageningen Academic 2021
Materias:	Smell > Psychological aspects Scent as a marketing device Affective neuroscience
Acceso en línea:	Ver este registro en EBSCOhost