HC vows: 'We won't take on Amazon'.

The article reports on the relaunch of the beta version of its consumer-facing Website by publisher HarperCollins (HC) in Great Britain in April 2008. According to the article, unlike other publisher sites, HC's does not allow users to buy books direct. Charlie Redmayne, director of digital developm...

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Publicado en:Bookseller no. 5328; p. 7
Autor principal: Neill, Graeme
Formato: Artículo
Publicado: Bookseller Media Ltd 4/18/2008
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      ab: The article reports on the relaunch of the beta version of its consumer-facing Website by publisher HarperCollins (HC) in Great Britain in April 2008. According to the article, unlike other publisher sites, HC's does not allow users to buy books direct. Charlie Redmayne, director of digital development, said that HarperCollins' new site would not try to take on Amazon. The publisher is also launching Lola's Land, a social networking site for tween girls on April 21, 2008.
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