Electoral Campaigns, Media, and the New World of Digital Politics
Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Faceb...
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| Formato: | Libro |
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University of Michigan Press
2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3285920&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 3285920 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Electoral Campaigns, Media, and the New World of Digital Politics aug: au: David Taras Richard Davis isbn: 9780472055180 9780472075188 9780472902699 imageinfo: pubinfo: dt: @attributes: year: 2022 month: 01 day: 01 dtAvail: @attributes: year: 2022 month: 08 day: 26 pub: University of Michigan Press pubContract: University of Michigan Press place: Ann Arbor price: 0.01 limitsGroup: maxCheckoutDays: 1500 pda: N printPagesOffline: 100 printPagesOnline: 100 previewPages: 10000 prePubGroup: dewey: @attributes: class: 324.73 item: 324 .73 lc: @attributes: class: JF1001 item: JF 1001 artinfo: ui: 3285920 1375652770 formats: fmt: – @attributes: type: EB doid: NL$3285920$PDF caption: PDF download: Y – @attributes: type: EK doid: NL$3285920$EPUB caption: EPUB download: Y tig: atl: Electoral Campaigns, Media, and the New World of Digital Politics ptl: Electoral Campaigns, Media, and the New World of Digital Politics aug: au: David Taras Richard Davis su: Internet in political campaigns Communication in politics--Computer networks Political campaigns--Computer networks Social media--Political aspects sug: subj: POLITICAL SCIENCE / General POLITICAL SCIENCE / Political Process / Campaigns & Elections POLITICAL SCIENCE / Political Process / Media & Internet Internet in political campaigns Communication in politics--Computer networks Political campaigns--Computer networks Social media--Political aspects ab: Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people's readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function? pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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