Brand Postcolonial : ‘Third World’ Texts and the Global

The postcolonial author, whether Kamila Shamsie from Pakistan, Chimamanda Adichie from Nigeria or Arundhati Roy from India, is a brand. Instantly recognizable in the literary-cultural marketplace, the postcolonial, this book argues, positions itself and influences the transnational cultural industry...

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Detalles Bibliográficos
Autor principal: Pramod K. Nayar
Formato: Libro
Publicado: De Gruyter Open Poland 2018
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        au: Pramod K. Nayar
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        Postcolonialism in literature
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          LITERARY COLLECTIONS / General
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          Postcolonialism in literature
          Postcolonialism
      ab: The postcolonial author, whether Kamila Shamsie from Pakistan, Chimamanda Adichie from Nigeria or Arundhati Roy from India, is a brand. Instantly recognizable in the literary-cultural marketplace, the postcolonial, this book argues, positions itself and influences the transnational cultural industry.Through a study of numerous postcolonial themes in emblematic authors, the book maps the making of the postcolonial celebrity. From an examination of the authenticity debate through the themes of indigeneity, subalternity and humanism the book moves to the fashioning of a postcolonial literary-ethnic chic for global consumption.
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