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Publishers must reclaim web, says Keen.

Information is presented from the "The Bookseller" "Digitise or Die" conference. Author Andrew Keen implored the British publishing industry to fight back in the online market and reclaim the internet from websites Google and YouTube. Research fellow David Worlock indicated at the conference that pu...

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Publicado en:Bookseller no. 5340; p. 8
Formato: Proceedings
Publicado: Bookseller Media Ltd 7/11/2008
Materias:
Publishing conferences
Electronic books
Internet publishing
Keen, Andrew
Worlock, David
Digital media
Conferences & conventions
Marketing
Acceso en línea:Ver este registro en EBSCOhost
Sumario:Information is presented from the "The Bookseller" "Digitise or Die" conference. Author Andrew Keen implored the British publishing industry to fight back in the online market and reclaim the internet from websites Google and YouTube. Research fellow David Worlock indicated at the conference that publishers need to change their relationships with each other. The issues of technology for e-book readers and direct customer contact through the web are also discussed.