Digital Business Models in Sport
Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era...
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| Formato: | Libro |
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Routledge
2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3339983&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 3339983 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Digital Business Models in Sport aug: au: Mateusz Tomanek Wojciech Cieslinski Michal Polasik sertl: Routledge Research in Sport Business and Management isbn: 9781032218113 9781032218137 9781000635515 9781000635591 9781003270126 imageinfo: pubinfo: dt: @attributes: year: 2022 month: 01 day: 01 dtAvail: @attributes: year: 2022 month: 09 day: 30 pub: Routledge pubContract: Taylor & Francis (Unlimited) place: Abingdon, Oxon price: 0.01 limitsGroup: maxCheckoutDays: 1500 copyPages: -1 pda: N printPagesOffline: 60 printPagesOnline: 60 previewPages: 10000 prePubGroup: dewey: @attributes: class: 796.069 item: 796 .069 lc: @attributes: class: GV713 .D55 2022eb item: GV 713 .D55 2022eb artinfo: ui: 3339983 1338038939 formats: fmt: – @attributes: type: EB doid: NL$3339983$PDF caption: PDF download: Y – @attributes: type: EK doid: NL$3339983$EPUB caption: EPUB download: Y tig: atl: Digital Business Models in Sport ptl: Digital Business Models in Sport aug: au: Mateusz Tomanek Wojciech Cieslinski Michal Polasik su: Sports--Technological innovations Sports administration--Data processing Performance technology sug: subj: SPORTS & RECREATION / Business Aspects SPORTS & RECREATION / General Sports--Technological innovations Sports administration--Data processing Performance technology ab: Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organizations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarizes current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era.This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 license. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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